We build tools that turn your expertise into customers.

A visitor stuck on a hard decision is a lead you have not captured yet. We build interactive tools that live on your website, walk a customer through their own problem using your real specs, and hand you a qualified enquiry with the full context attached. Proven first in tyre and industrial: the OTR repair-or-replace tool below walks a technician to a clear verdict, recommends the exact patch, and captures the lead while it does it.

Case in point

The OTR repair-or-replace tool.

Built by Blackstone Rubber · in partnership with Walnut Digital

An OTR tyre is a five-figure asset. The decision to repair it or scrap it is too often made on gut feel. We turned that decision into a guided assessment.

  • The tool asks a technician about the tyre construction, the injury location, the cord condition, and the size
  • It applies real repair standards, the A-B zone limits and patch dimensions for every rim size from 14 inch to 45 inch
  • It returns a clear verdict and the exact patch to use
  • At the end it offers to email the assessment. That is the lead
What the business gets

A named contact, a real repair need, and the full context of the job, all in one inbox.

14–45"
Every rim size covered
Real repair standards
1
Clear verdict per tyre
Plus the exact patch
Every
Assessment captures the lead
Name, email, full context
What we build

Two kinds of tool, one job: capture the lead.

Each one takes something your customers already struggle with and turns it into a guided experience on your website. Every step you ask about is a step you learn what they need.

Decision tools

Guide a customer through their own problem to a clear answer. The OTR tool turns tyre damage into a repair-or-replace verdict. Every answer the prospect gives tells you what they need.

Product and part selectors

Turn a dense catalogue into a single recommendation. The OTR tool matches an injury to the exact patch from a 26-size range. Customers stop guessing and you capture the spec.

Why it works

Built on your standards, not a generic template.

Technicians trust the OTR tool because it runs on real Blackstone repair limits, the same A-B distances, ply ratings, and patch sizes they would find in the catalogue. We build every tool around your actual specifications, so the output is credible to the people who use it and the leads it captures are real.

Your specs and standards

The logic comes from your catalogue and your rules, not a guess. That is what makes the result trustworthy.

On your own domain

The tool lives on your website and carries your brand. Visitors stay with you, and so does the lead.

Yours to keep

A working asset that earns its place on your site, not a campaign that stops the day you stop paying.

How it works

From idea to live tool.

01
We learn how your customers decide

What they ask, what they get wrong, and where they hesitate before they buy. The decision becomes the tool.

02
We build it around your real specs

Your standards, your catalogue, your pricing logic. We build and test it, then it goes live on your site.

03
You receive qualified leads

Every completed assessment is a prospect who has told you exactly what they need, ready for your team to act on.