Tyre and industrial lead generation
We build tools that turn your expertise into customers.
The OTR repair-or-replace tool walks a technician to a clear decision, recommends the exact patch, and captures a qualified lead while it does it. That is what Walnut Digital builds for tyre and industrial businesses: interactive tools that convert website visitors into qualified leads.
Case in point
The OTR repair-or-replace tool
An OTR tyre is a five-figure asset. The decision to repair it or scrap it is too often made on gut feel. We turned that decision into a guided assessment.
The tool asks a technician about the tyre construction, the injury location, the cord condition, and the size. It applies real repair standards, the A-B zone limits and patch dimensions for every rim size from 14 inch to 45 inch, then returns a clear verdict and the exact patch to use.
At the end it offers to email the assessment. That is the lead. The business now has a named contact, a real repair need, and the full context of the job, all in one inbox.
Built by Blackstone Rubber. In partnership with Walnut Digital.
Repairable
This tyre can be repaired
Estimated saving vs. replacement
$2,700
BSR-52
Radial · 250 × 440 mm · 5 ply
Email me this assessment
What we build
Two kinds of tool, one job: capture the lead
Each one takes something your customers already struggle with and turns it into a guided experience on your website. Every step you ask about is a step you learn what they need.
Decision tools
Guide a customer through their own problem to a clear answer. The OTR tool turns tyre damage into a repair-or-replace verdict. Every answer the prospect gives tells you what they need.
Product and part selectors
Turn a dense catalogue into a single recommendation. The OTR tool matches an injury to the exact patch from a 26-size range. Customers stop guessing and you capture the spec.
Every tool captures the lead. A name, an email, and the full context of what the prospect was solving, sent straight to your inbox or CRM as a sales-ready enquiry.
Why it works
Built on your standards, not a generic template
Technicians trust the OTR tool because it runs on real Blackstone repair limits, the same A-B distances, ply ratings, and patch sizes they would find in the catalogue. We build every tool around your actual specifications, so the output is credible to the people who use it and the leads it captures are real.
Your specs and standards
The logic comes from your catalogue and your rules, not a guess. That is what makes the result trustworthy.
On your own domain
The tool lives on your website and carries your brand. Visitors stay with you, and so does the lead.
Yours to keep
A working asset that earns its place on your site, not a campaign that stops the day you stop paying.
How it works
From idea to live tool
We learn how your customers decide
What they ask, what they get wrong, and where they hesitate before they buy. The decision becomes the tool.
We build it around your real specs
Your standards, your catalogue, your pricing logic. We build and test it, then it goes live on your site.
You receive qualified leads
Every completed assessment is a prospect who has told you exactly what they need, ready for your team to act on.
Want a tool like this for your business?
Tell us about your business and what your customers struggle to decide. We will send back a one-page outline of the lead-capture tool we would build for you. No sales call required. No commitment.